Despite our vast experience in business (sales, management, etc), doesn’t it sometimes still seem that good customers, who become as committed to our companies as our best staff, are magically created by good employees? But you and I have been in business long enough to know that it’s not magic after-all. The formula is simple, Excellent Employees = Excellent Customers, and a booming business.

So, the question that we as decision makers should be asking ourselves is how do we make all of our employees excellent employees? I know the answer!

Right now you are either saying “Yeah, me too,” or “Yeah right!” If you agree, great! You and I share the same beliefs and I already look forward to working with you. If you doubt me, on the other hand, I look forward to sharing with you this Secret that has taken me from minimum wage to millionaire in less than 7 years.

By answering the following two questions, asked of me by literally 1,000s of business owners and managers during my public speaking and seminars, I have helped countless people achieve extraordinary results in a very short period of time: 1) How do I replicate my excellent employees and overcome the 80/20 rule? 2) How do I better inspire those staff members who aren’t producing the results I seek to be as dedicated as I am?

With three startups under my belt and having recruited hundreds of successful employees, I found the Secret…Excellent staff members have anchored their sense of personal satisfaction and fulfillment to a job well done. When the objectives and values of each individual employee are congruent with the company your productivity skyrockets and you are rewarded by harmony within your leadership, your teams, and your customers. This technique is called Purpose Anchoring (anchoring your staff’s purpose to your company’s purpose). As you may well have guessed this is a piece of the Secret.

Now ask yourself the following: What happens when good staff members have a personal satisfaction and fulfillment to a job well done? Your customers will now sense your staff’s greater purpose and genuine commitment to your company, causing a feeling of ownership and even a responsibility to promote your company to their social networks building tremendous customer and brand loyalty.

Business Owners and Team Mangers I ask you… So honestly, on a scale from 1-10, how would you say your employees are performing?

I have never heard an “honest” ten out of ten...the best managers know that there is always room for improvement, however talented they are, and my seminar the “5 Principles of Fulfillment” engenders that improvement by inspiring each employee to perform more fully and with greater personal satisfaction. This is achieved by helping your employees understand that there is a greater purpose to their work, as well as a greater purpose to their lives. When your team members understand their purpose and begin to anchor it to their daily activities, they will start to perform at a level 10. As a leader the results will amaze you! Your employees will learn to communicate with clarity and power because they will now have clarity in their identity. As a result they will learn to tap into the power of influence and transform into a person who lives a life by design, achieving personal and company goals, becoming individually accountable, and generating previously unimaginable results.

My experience has been that these results translate into a 15 to 30% increase in employee productivity each month.

So, what else do I teach? I teach people how to drive Ferrari’s! But we’re getting a little ahead of ourselves…Here’s the second half of the Secret: In conjunction with purpose and passion, we teach state-of-the-art communication, influence, and leadership psychology. I am an expert practitioner of NLP (Neuro-Linguistic Programming), which is a scientific, psychologically-based system for determining the way in which people perceive the world and interpret information. A simple example of NLP at work is as follows: Sales people are typically visual people while a prospect’s buying strategy may be kinesthetic, or auditory. If the prospect’s buying strategy is visual then great, chances are they will build enough rapport to establish a relationship. But, in most situations the sales person and prospect’s strategies will not match and this creates roadblocks in communication that interfere with building enough trust and rapport to result in a sale. In order to prevent this communication failure I teach a process called Value Influence. This revolutionary technique demystifies the methods used by Top Producers in every industry to elicit the values and perception patterns of customers, making for flawless communication and the effortless building of trust and rapport (the #1 components of influence). This is the bedrock of flexibility, which is the key to influence, the foundation of excellent customer service; the person with the most flexibility will always lead, and leaders are who we as people are inspired to buy from.

This is an amazing opportunity for you to make your team run like clockwork. Your results will be through the roof I guarantee it.

I am happy to meet with you in person or over the phone to talk about how I may be able to add value to you and your team.